Key facts

These are the individual professionals who support a particular case or request from a family and/or end user.
It is very important we address and support them as individuals, rather than just part of their organisation, they will make their own personal decisions about CareCalls so we must support them fully.
Even if CareCalls has an established agreement or program with their employer, that does not mean they are fully aware of the potential of CareCalls and
They often need to educate or re-educate themselves about what solution's are available, especially as turnover in these occupations can be quite high.
Roles social workers, reablement, occupational therapists, hospital discharge nurses or advisors of some kind.
Need to be made aware of how quick and easy it is to deploy a service
Almost always overworked
They may be working for an organisation that has some kind of existing initiative with CareCalls, or they may be given the autonomy to search for solutions themselves.
These stakeholders are often very reliant on email. The systems that support them can sometimes be dated or under-utilised.
They will often share information about a particular solution with fellow team members so, each interaction with them should be treated as an opportunity to further educate people within their organisation. Each contact of this kind is extremely valudable

Depending on who they work for and relationship CareCalls has with that organisation they may discover CareCalls through:

Training and recommendation from management
Signposting services including intranets, wikis or service directories
Online search

Persona profile

Key Facts

86% Female
Often tired
Uses Internet explorer 9 - 11
In job 1 to 1.5 years avg
Left wing
Minimal social media for personal use
Love tea

Day in the life

Early rise 6 - 7
Drive to work
Team meeting
3 - 4 visits to clients, often rushed
Filling out paperwork at office
Drive home

NAME: Sarah Thomas

AGE: 40

OCCUPATION: Social worker

STATUS: Divorced

LOCATION: Bristol

INCOME: £26k - £38k a year

Motivations

Reduced stress - No more driving miles or making manual phone calls just to check someone has taken medication or locked the door.
Easy to set up - Calls can be up and running in less than 10 minutes, no extensive paperwork or procurement due to an inexpensive and dynamic service, our online or phone service makes it easy for you to set up calls while on the job.
Remote - can be set up anywhere, anytime, for anyone.
Out of hours support available - Customer Service provided outside of working hours for late-shift workers.

Goals

Building a family
Helping others
Sometimes unsure, often not job-related
Enjoy time off (mention it in emails / conversations).

Bio

Entered care work as had a personal relation who they cared for and likes to help and be needed, frustrated by job but feels trapped. Emotionally driven and compassionate but often exhausted by needs of demanding clients. Very patient.