We give permission to use our brand solely for the purpose of articulating CareCalls to others and for use in media coverage. All brand assets and intellectual property must be used according to the below criteria.
We maintain a collection of all of our brand assets at the bottom of this article
Core Brand Elements
- Logo
- Approved formats: Full color, monochrome, and inverted.
- Minimum size requirements and safe space guidelines.
- Prohibited uses: Modifying colors, stretching, tilting, or adding elements.
- Color Palette
- Define the primary and secondary color palette, including hex codes and CMYK values for print.
- Specify usage for different applications (e.g., background, text color).
- Typography
- Approved fonts for headings, subheadings, and body text.
- Guidelines for font sizes, line spacing, and alignment.
5. Legal Compliance and Usage Rights
- Trademark and Copyright: Specify that the CareCalls logo, name, and other assets are trademarked and require permission for any third-party use.
- Usage Rights: Provide instructions for obtaining permissions or licenses for brand assets.
- Consequences of Misuse: Outline potential legal consequences for unauthorized or improper use of CareCalls' assets.
6. Contact Information
- Provide a contact email or department for questions regarding brand guidelines or asset usage.